Prowd's portfolio

About Me

Hi I'm Prowd,

I'm a copywriter, content creator, writer, marketer and journalist.

Do take a look at my work samples throughout my portfolio, thank you!

My articles for Time Out

My work

Contact Me

My pieces featured on Time Out Asia

My articles from Marketing-Interactive

Explore a featured selection of my business related articles below.

Ogilvy Thailand appoints chief executive

Ogilvy Thailand has appointed Jiravara Virayavardhana (pictured) to be its new chief executive. She will be overseeing all aspects of business performances, people management, and client relationships for the company, as well as implementing the strategic direction of creativity powered by data and technology that has an impact. MARKETING-INTERACTIVE has reached out to Ogilvy Thailand for more information.

Virayavardhana first joined Ogilvy Thailand in 1995 and has held various senior positions

Deepavali 2022 roundup: Brands shed new light on the festive season

Deepavali celebrates the victory of light over darkness as well as the triumph of good over evil. Brands have always attempted to project positivity and unity during festive seasons and it is no different for this year's Deepavali. Sunway Malls, for example, decided to celebrate the joy of Deepavali by partnering with former deputy minister of women, family, and community development, Hannah Yeoh, to cover the electricity bill of 20 families under the #SegambutCares programme for its Light of Ha

Wings Group denies pesticides detected in Mie Sedaap noodles amidst recall

Mie Sedaap instant noodles, a brand under Wings Group Indonesia, has come under the spotlight after news reports said that the product was found to contain ethylene oxide pesticides. This has also led to Singapore Food Agency recalling two Mie Sedaap products, as well as in countries including Hong Kong and Taiwan. The brand, however, denied that pesticides were detected in the instant noodles, according to CNN Indonesia.

Quoting the head of communications and CSR for Wings Group, Sheila Kansil

ShopBack raises US$80m, eyes new markets and shopping solutions

ShopBack has entered into a subscription agreement with 65 Equity Partners for US$80 million of equity capital in an extended Series F funding round. The announcement follows an earlier US$80 million tranche led by Asia Partners in July 2022, bringing its ongoing Series F round to a total of US$160 million.

The raise will provide the group with additional capital in its bid to build the leading shopping and rewards platform across the Asia Pacific region.

“We are thankful to have successfully

Salary scale for marketing professionals in Indonesia in 2022

According to Robert Walters' salary guide 2022, 72% of businesses in Indonesia are giving pay rises, while 69% of sales and marketing professionals in Indonesia are expecting to rise their salaries. The top three jobs in the marketing industry are in digital marketing, customer experience and relationship manager, and business development manager. All three roles have an abundance of talent within the market.

However, the average tenure in Indonesia is only a year, and a whopping 91% of profess

Amazon's Prime Video is making its presence known in SEA with original content and massive campaigns

Realising the potential of the Southeast Asia market, Amazon’s video streaming service Prime Video has decided to increase its investment for customers in Indonesia, Thailand, and the Philippines.

According to the company, it is now going to be creating a localised content slate and user experience on Prime Video and the Prime Video app. The streaming service also underlining its commitment to the local creative community by creating its first ever local Southeast Asian Originals Comedy Island: